Traffic & demand
Wattpad: market signals, traffic & organic search keywords
Deep-dive traffic snapshot for Wattpad: estimated visits and ranks, monthly visit trend, geographic mix, channel mix, and—when available—a full table of top organic keywords (volume, CPC, estimated value). This page will grow with more third-party signals over time.
Market Signals & Traffic
Market signals
High branded search for specific story titles and tropes, though facing increased competition from niche platforms like Royal Road and Inkitt.
Wattpad remains the dominant player in social fiction, but its focus has shifted from a pure community site to a content incubator for big-budget media.
Traffic data
Snapshot month
Apr 2026
Estimated visits
90,843,088
Global rank
#259
Country rank
#507
Category rank
#2
Estimated Monthly Visits
Top Countries
Traffic Sources
Top search keywords
Organic demand signals from Similarweb: estimated volume, CPC, and indicative monthly value.
| Keyword | Volume | CPC | Monthly value |
|---|---|---|---|
| wattpad | 2,078,090 | $0.65 | $6,422,180 |
| whatpadd | 47,630 | $0.70 | $74,060 |
| wattpad login | 33,640 | $0.43 | $63,790 |
| watpad | 33,110 | $0.58 | $56,810 |
| jinx | 260,940 | $0.65 | $33,710 |
Data source: Similarweb • Updated 5 months ago