Make AI — Funding & Company Data
Financial overview and investor data for Make AI.
Founded
2011
Stage
Late stage
Total Raised
$1.77B
HQ
Munich, Germany & New York, United States
Team
—
Model
freemium
Analyst Take
The financial story of Make is one of acquisition and integration, not independent venture funding. The original company, Integromat, was a bootstrapped success story from the Czech Republic before being acquired by German process mining leader Celonis in October 2020 for a sum reportedly over $100 million. This strategic acquisition was designed to add a consumer-grade automation layer to Celonis's powerful, enterprise-focused process analysis engine, effectively closing the loop between identifying process inefficiencies and automatically fixing them.
Since the acquisition and subsequent rebranding to Make, the tool's financial trajectory has been tied directly to its parent company. Celonis is a late-stage, high-growth powerhouse with a formidable funding history, having raised over $1.7 billion from top-tier investors like Accel, T. Rowe Price, and the Qatar Investment Authority. Its most recent funding was a $400 million Series D extension in August 2022, valuing the company at nearly $13 billion. This massive war chest provides Make with resources far beyond what it could have achieved as an independent entity.
For users, this means Make's financial stability is directly correlated with that of Celonis. The parent company is a category leader in the process intelligence market and views Make as a critical component for turning analytics into action. This tight integration and strategic importance suggest a long-term commitment and continued investment, insulating Make from the market pressures and funding cycles that affect standalone automation platforms. The backing of a decacorn parent provides a level of stability and potential for deep enterprise integrations that few competitors can match.
Stability
Make is a highly stable platform that will almost certainly be around in 2+ years. Its longevity is secured by its parent company, Celonis, a well-funded market leader with deep enterprise penetration and a clear strategic vision for the tool.
Growth
Make is in a strong growth phase, embedded within the expanding ecosystem of its parent company, Celonis. The acquisition has integrated Make's automation capabilities into Celonis's enterprise client base, driving adoption and expanding its feature set to serve more complex, high-value use cases.
For Buyers
For a potential buyer, committing to Make is a low-risk decision regarding platform stability. The tool is backed by one of Europe's most valuable private technology companies, ensuring long-term support, continued innovation, and robust security and compliance standards suitable for enterprise use.
Funding Timeline
Investors: Qatar Investment Authority, Activant Capital, Neuberger Berman, Alta Park Capital, Commonfund Capital
Valuation: $13B
Investors: Durable Capital Partners, T. Rowe Price, Franklin Templeton, Splunk Ventures, Arena Holdings
Valuation: $11B
Investors: Arena Holdings, 83North, Accel, Ryan Smith
Valuation: $2.5B
Investors: Accel, 83North
Valuation: $1B
Investors: Accel, 83North
Notable Investors
Sources
- celonis.com (vertexaisearch.cloud.google.com)
- sce.de (vertexaisearch.cloud.google.com)
- cityam.com (vertexaisearch.cloud.google.com)
- tracxn.com (vertexaisearch.cloud.google.com)
- medium.com (vertexaisearch.cloud.google.com)
- zinnov.com (vertexaisearch.cloud.google.com)
- business-automated.com (vertexaisearch.cloud.google.com)
- prnewswire.com (vertexaisearch.cloud.google.com)
- munich-startup.de (vertexaisearch.cloud.google.com)
- pitchbook.com (vertexaisearch.cloud.google.com)
- make.com (vertexaisearch.cloud.google.com)