Traffic & demand
OpenRouter: market signals, traffic & organic search keywords
Deep-dive traffic snapshot for OpenRouter: estimated visits and ranks, monthly visit trend, geographic mix, channel mix, and—when available—a full table of top organic keywords (volume, CPC, estimated value). This page will grow with more third-party signals over time.
Market Signals & Traffic
Market signals
High branded search volume suggests it has become the default choice for independent AI developers.
OpenRouter has successfully positioned itself as the 'utility layer' for LLMs, benefiting from the rapid release cycle of new models that developers want to test immediately.
Traffic data
Snapshot month
Apr 2026
Estimated visits
17,919,468
Global rank
#2,340
Country rank
#3,712
Category rank
#25
Estimated Monthly Visits
Top Countries
Traffic Sources
Top search keywords
Organic demand signals from Similarweb: estimated volume, CPC, and indicative monthly value.
| Keyword | Volume | CPC | Monthly value |
|---|---|---|---|
| openrouter | 1,586,400 | $1.89 | $2,005,000 |
| open router | 314,320 | $2.16 | $422,300 |
| janitor ai | 1,313,610 | $1.57 | $113,200 |
| openrouter ai | 55,960 | $1.65 | $82,820 |
| openrouter api | 60,380 | $2.25 | $65,520 |
Data source: Similarweb • Updated 4 months ago