A local-first, open-source browser automation tool that prioritizes flexibility and privacy over managed cloud execution.

Excellent for technical users building complex local scrapers, weaker for teams needing managed cloud-based automation.

Analysis based on product data, pricing structure, traffic signals, and public user sentiment.

Automa website preview

Who Should Use Automa?

Typical users

Individual developers, data researchers, and growth hackers who need to scrape data or automate repetitive web tasks without recurring SaaS costs.

Maturity fit

beginner to advanced

Choose this if…

  • You want to avoid per-run or per-row fees common in SaaS automation tools
  • Your priority is data privacy and keeping automation logic local
  • You are comfortable identifying CSS selectors or writing basic JavaScript
  • You need to automate tasks on internal or password-protected sites

Skip this if…

  • You need automations to run 24/7 in the cloud without your computer being on
  • You require a library of pre-built, one-click templates for hundreds of apps
  • Your workflow requires deep native integrations with desktop software

About Automa

Automa is an open-source browser extension designed to automate web-based workflows through a node-based visual editor. It allows users to build logic-driven sequences that interact with websites just as a human would, but at scale.

What it actually does

It records or manually builds sequences of browser actions like clicking, typing, and extracting data. Users can create complex workflows with loops and conditions to scrape websites, fill forms, and move data between browser tabs or external APIs.

What makes it different

Unlike SaaS competitors like Bardeen or Axiom, Automa is open-source and runs entirely within the user's browser. This architectural choice eliminates subscription-based usage limits and ensures that sensitive data never leaves the local environment unless explicitly directed to an API.

Visual node-based workflow builder Web scraping and data extraction Form auto-filling and submission JavaScript execution within workflows Workflow scheduling and interval triggers Data export to CSV, JSON, and Google Sheets Keyboard shortcut and context menu triggers

Key Features

Visual Workflow Builder

Connect blocks to define logic and actions without writing code.

Data Extraction

Scrape text, attributes, or HTML elements from any webpage for analysis.

JavaScript Execution

Run custom scripts within the workflow to handle complex data transformations.

Triggers

Start workflows via keyboard shortcuts, context menus, or specific URL patterns.

Looping and Conditionals

Handle lists of data or create branching logic based on page content.

Workflow Sharing

Export and import workflows as JSON files to share with other users.

Google Sheets Integration

Send extracted data directly to spreadsheets for real-time updates.

Pricing

Popular

Free

Free
  • Unlimited workflows
  • Unlimited runs
  • Local execution
  • All core automation blocks
  • Data export (CSV/JSON)

Pro

$7 month
  • Cloud sync for workflows
  • Automatic backups
  • Support the developer
  • Priority updates

Pricing checked 6 months ago

Pricing guidance

Best plan for most users: The Free plan is sufficient for 95% of users as it includes all core automation capabilities.
Free plan enough? Yes, the free plan is the primary way to use the tool and has no functional limits on automation volume.
Upgrade when:
  • When you need to sync workflows across multiple machines
  • When you want cloud-based backups of your automation logic
  • When you want to support the ongoing development of the open-source project
Watch out for:
  • No built-in cloud execution (must keep browser open)
  • Google Sheets integration requires setting up your own Google Cloud credentials

Highly disruptive pricing that provides professional-grade tools for free, monetizing only on convenience features like sync.

Pros & Cons

Strengths

  • No usage-based pricing

    Because it runs locally, there are no 'credits' or 'minutes' to buy, making it significantly cheaper for high-volume scraping than SaaS alternatives.

  • High flexibility for technical users

    The ability to inject custom JavaScript and use complex CSS selectors allows for more sophisticated automation than standard 'record-and-play' tools.

  • Local-first privacy

    Workflows and extracted data stay on your machine, which is critical for users handling sensitive information or internal company data.

  • Open-source transparency

    The code is publicly available on GitHub, allowing for community audits and custom modifications if needed.

Weaknesses

  • Local execution dependency

    Workflows stop if the browser is closed or the computer enters sleep mode, which prevents true 'set-and-forget' 24/7 automation.

    Affects: Users needing constant monitoring or background data syncing

  • Steep learning curve for non-coders

    While visual, the tool requires an understanding of web structures (HTML/CSS) to build reliable workflows that don't break when site layouts change.

    Affects: Non-technical business users

  • Limited cloud features

    The Pro version offers sync, but it lacks the advanced managed cloud execution environments found in enterprise RPA tools.

    Affects: Teams requiring centralized management and high availability

Real User Sentiment

Users are generally enthusiastic, frequently citing it as a 'hidden gem' for web scraping and automation.

Users tend to like

  • The lack of arbitrary paywalls on features
  • The logic-based visual builder
  • Fast performance compared to cloud-based tools
  • Active community sharing workflows

Users commonly complain about

  • Occasional bugs in complex loops
  • UI can feel cluttered with many blocks
  • Difficulty in handling certain anti-bot protections

Recurring tradeoffs

  • You trade ease of setup (SaaS) for total control and zero cost (Automa).

Happiest users

Developers and data analysts who want a powerful, free tool they can customize with code.

Often frustrated

Non-technical users who expect a 'one-click' experience and struggle with CSS selectors.

Use Cases

E-commerce

Scrape competitor pricing daily and export to a spreadsheet.

Lead Generation

Extract contact information from LinkedIn or directory sites automatically.

Content Management

Bulk upload images or text to a CMS that lacks an API.

Job Hunting

Automatically fill out repetitive application forms across different job boards.

Data Migration

Move records from an old legacy web portal to a new system manually.

Social Media

Schedule and automate repetitive posting or interaction tasks.

Frequently Asked Questions

Is Automa really free?

Yes, the core Automa extension is free and open-source. You can build and run unlimited workflows locally without paying. The $7/month Pro plan is only required if you want to sync your workflows across different devices or back them up to the cloud.

How does Automa compare to Bardeen or Axiom?

Bardeen and Axiom are SaaS products that offer cloud execution and more 'ready-made' integrations but charge based on usage. Automa is local-first and open-source, meaning it's free for high-volume tasks but requires your browser to stay open to run.

Can Automa run while my computer is off?

No. Because Automa is a browser extension, it requires the browser to be active. If you need 24/7 background automation, you would need to run it on a VPS (Virtual Private Server) or use a cloud-based competitor.

Do I need to know how to code to use Automa?

No, you can build workflows entirely by dragging and dropping blocks. However, knowing CSS selectors is very helpful for targeting specific elements on a page, and knowing JavaScript allows you to perform more complex data manipulations.

Does Automa work on Firefox and Safari?

Automa is available for Chrome and Firefox. It is not currently available for Safari. It works on most Chromium-based browsers like Brave and Edge.

Can Automa solve CAPTCHAs?

Automa does not have a built-in CAPTCHA solver, but you can integrate it with third-party CAPTCHA solving services via their APIs using the 'HTTP Request' block.

Why trust this page?

This evaluation combines product positioning, pricing analysis, traffic and market signals, and public user sentiment into a single decision-support page. Content is generated editorially — not copied from the vendor's website.

Funding & Company

Founded

—

Stage

Bootstrapped

Total Raised

Bootstrapped

Latest Round

—

Automa is an open-source, bootstrapped project that has not raised any venture capital funding. The company sustains itself through paid 'Pro' and 'Enterprise' plans, indicating a revenue model based on product adoption rather than investor capital.

Full funding report medium confidence

Market Signals & Traffic

Estimated visits, global rank, geography, traffic sources, monthly visit trends, and organic search keywords (Similarweb)—on a dedicated page built for depth and search.

Estimated visits
97,167
Global rank
#366,725
Snapshot
Apr 2026
Traffic trend
Cooling
Full market signals & traffic

Estimated monthly visits

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